Financial Analysis and Business Development Strategy for Carp (Cyprinus carpio L) Floating Net at Pulau Harapan Village, Muara Muntai District

Cynthia Narulita(1*), Helminuddin Helminuddin(2), Said Abdusysyahid(3),


(1) Master of Fisheries Science Study Program, Mulawarman University
(2) Master of Fisheries Science Study Program, Mulawarman University
(3) Master of Fisheries Science Study Program, Mulawarman University
(*) Corresponding Author

Abstract


The purpose of this study was to analyze the feasibility of the business, and business sensitivity, and develop strategies for the development of a floating net cage business in Pulau Harapan Village, Muara Muntai District. Data collection was carried out in April - August 2021, with a purposive sampling method with a total sample of 34 respondents consisting of 30 respondents of carp floating net cage business farmers and 4 stakeholder respondents. Data were analyzed using financial analysis with discounted investment criteria NPV, IRR, Net B/C R, and undiscounted investment criteria Payback Period, for sensitivity analysis and determining policy strategies using SWOT analysis. The results showed that the calculation of the score value was in quadrant 1 where the floating net cage (KJA) business in Pulau Harapan Village, Muara Muntai District was financially feasible (profitable) so that it could be continued (Go Project) and the results of the sensitivity analysis of the business were still in the profitable category and feasible to continue and the strategy used for the development of the floating net cage business was an Aggressive strategy

Keywords


Financial; SWOT; Pulau Harapan Village; Floating Net Cage

Full Text:

PDF

References


[BPS] Badan Pusat Statistik. (2020). Provinsi Kalimantan Timur dalam Angka. Badan Pusat Statistik Provinsi Kalimantan Timur.

[BPS] Badan Pusat Statistik Kabupaten Kutai Kartanegara. (2021). Kabupaten Kutai Kartanegara Dalam Angka 2021.

Assauri, S. (1999). Manajemen Produksi dan Operasi. Lembaga Penerbit Fakultas Ekonomi Universitas Indonesia. Jakarta.

Cahyono, B. (2001). Budidaya Ikan di Perairan Umum. Penerbit Kanisius. Yogyakarta.

Effendi, I. (2004). Pengantar Akuakultur. Penerbit Penebar Swadaya. Jakarta.

Gray, C.S., Payaman., Sabur, L.K., Maspaitella, P.F.L., Varley, R.C.G. (2002). Pengantar Evaluasi Proyek. Penerbit Gramedia Pustaka Utama. Jakarta.

Nitisemito, S.A. (1997). Manajemen Personalia. Penerbit Ghalia Indonesia. Jakarta.

Rangkuti, F. (2006). Analisis SWOT Teknik Membedah Kasus Bisnis: Reorientasi Konsep Perencanaan Strategi untuk Menghadapi Abad 21. Penerbit UI Press. Jakarta.


Article Metrics

Abstract view : 91 times
PDF - 46 times

DOI: http://dx.doi.org/10.31258/jpk.28.2.226-229

Copyright (c) 2023 Cynthia Narulita, Helminuddin Helminuddin, Said Abdusysyahid

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.


Gedung Marine Center Lt 2. Fakultas Perikanan dan Kelautan Universitas Riau

 Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.